European Association for Viewers Interests

European Association For Viewers Interests, Schuman roundabout, Brussels, Belgium

established Established :


EAVI – the European Association for Viewers Interests – is an independent, non-profit international association registered in Brussels under the Statute of AISBL – Association International Sans But Lucratif which promotes and advocates for Media Literacy. EAVI supports the adoption of initiatives that enable citizens to read, write, and participate to public life through the media.

As the aim of the EU is to bridge cultural divides through mutual understanding across the 28 Member States, this understanding is engendered by knowledge, and the media has a crucial role in transmitting this knowledge. Therefore, active citizenship, civic participation and democracy in Europe are increasingly reliant on citizens’ media literacy levels. This means that EAVI’s activities to promote media literacy also promote active citizenship, participation and democracy in Europe.



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