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Nanyang Technological University, Singapore (NTU) Course/Program Name
Application closes on
National :30 Jan
International :30 Jan

MSc Marketing and Consumer Insight (Part-Time)

 Course Level
Masters / PG
 Type
Part Time

 Duration
1 Year
 Start month
March

 Tuition fee

International
39000 SGD
National
39000 SGD

Application fee

International 100 SGD
National 100 SGD
Department
Nanyang Business School
Scores accepted
IELTS (min)6.5
TOEFL-IBT (min)100
TOEFL-PBT (min)600

About this course

Offered in collaboration between the Institute on Asian Consumer Insight (ACI) and the Nanyang Business School, NTU Singapore, the Master of Science (Marketing & Consumer Insight) programme is designed for ambitious and committed individuals exploring career opportunities in marketing and consumer insight, or those working closely with marketers in their management roles.

 Intensive and academically challenging, the programme focuses on developing the skills required to analyse, evaluate and appreciate the unique needs of Asian consumers. With an analytical, quantitative and qualitative understanding of Asian consumers, graduates of the programme will empower companies with the competitive edge in product innovation, design, branding and communications.

Check further details on University website

Eligibility Criteria

The candidate is required to possess :

  • A strong Bachelor's degree, or equivalent
  • Minimum of two years' or more of full-time relevant work experience
  • A GMAT score (NTU DI code is V24-ZV-13).  This may be waived if the applicant has more than 5 years of full-time relevant work experience at point of admission.
  • Proficiency in English
  • IELTS or TOEFL is required if your undergraduate studies was not conducted in English. The minimum acceptable scores are as follows: 6.5 for IELTS; for TOEFL, 600 for paper-based tests, 250 for computer-based tests, 100 for internet-based tests.

Check further details on University website

Course Modules

6 Core Modules:

  • Asian Consumer Insight
  • Creativity and Design
  • Consumer Behaviour
  • Strategic Marketing Management
  • Qualitative Research Methods
  • Quantitative Research Methods

4 Elective Modules:

 

  • Retailing in Asia
  • Marketing in Emerging Economies
  • Service Marketing in Asia
  • Ethnography
  • Digital Marketing
  • Business Analytics
  • Consumer Neuroscience & Neuromarketing
  • Branding in Asia
  • Managing Media in Asia
  • 36 Stratagems of the Chinese

Check further details on University website

How to Apply

Submit an online application with the following documents/information:

  • Official undergraduate and/or graduate transcripts and degree certificate.  (Kindly request from your university if you've misplaced these documents.)
  • Resume or career summary, including details of your current job responsibilities and reporting relationships.
  • Statement of interest (about 1000 words) including your purpose for enrolling in the programme and past experiences.
  • Contact information of three references:  (please note that references from subordinates, immediate family members and/or relatives are not acceptable)
  • Copy of identity card (both sides) for Singapore citizens and Singapore permanent residents; or copy of relevant pages in passport for international applicants.
  • GMAT results slip. If you've not taken the test, please indicate the test date that you've registered for.
  • IELTS / TOEFL results slip, if your undergraduate studies were not conducted in English.
  • Passport size colour photo of yourself with white background.
  • Online payment of application fee (non-refundable) of S$100, via credit card (Visa or Mastercard only).
  • As applications are reviewed upon receipt, we strongly encourage you to complete your application in full. Do note that we will not be able to proceed with the review if any of the above documents/information is missing or if the application fee is not paid.

 

Check further details on University website

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