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MS Product Design and Development Management Program

 Course Level
Masters / PG
Full Time

2 Years
 Start month

 Tuition fee

39960 USD
39960 USD

Application fee

International 95 USD
National 95 USD
Mccormick School of Engineering
Scores accepted
IELTS (min)7
TOEFL-IBT (min)100
TOEFL-PBT (min)600
GRE (avg)320
GMAT (avg)724

World University Ranking

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About this course

The Master of Science in Product Design and Development Management (MPD²) program is designed for professionals eager to master the tools and concepts of product design and development. Students will learn about managing creativity and design, form and function, project management, customer-focused innovation, research, and financial and organizational issues. All courses are highly focused on the perspective of product design and development and the management of this process. The MPD² program is a must for mid-to-senior level professionals who are involved in the design and development of new products as designers or managers.

Check further details on University website

Eligibility Criteria

Applicants normally have an undergraduate degree in design, engineering, or related discipline. Applicants must have appropriate work experience and/or quantitatively based degrees. It is preferred that applicants have at least two years of work experience related to product development.


Check further details on University website

Course Modules

Fall 1

Introduction to Product Development
Overview of the entire process, which includes Understanding the Development Process using Phase Gate and structured criteria. Steps reviewed include market identification, market requirements, fuzzy front end, opportunity mapping, scenario planning, concept design, detail design, and prototyping. Review of manufacturing processes to determine capital and piece part variable costs. Review of blocks to creativity.

Instructor: Walter Herbst


Effective Communication
Oral and written communication in the product development environment. Communication within the corporate environment: presentations, reports, emails, and memos. External communication: interaction with clients/partners, domestic and foreign, crisis communication. Interpersonal and team communication.

Instructor: Jeannie Herrick


Materials Selection:  Managing Choices
Materials selection; understanding of properties. Methodologies and procedures for material selection as a strategy; assuring suitable material for given applications. Altering properties of a same material. “Cradle to cradle” reuse practices. Composites and advanced materials.

Instructor: Stephen Carr


Team Building & Organizational Behavior
Living with and exploring corporate cultures, team building, motivation, managing change, feedback and mentoring. Cross-cultural issues in the global marketplace. Applying proven concepts in an organizational environment.

Instructor: John Boyce

Winter 1

Accounting Issues for Product Development
Basic accounting skills: financial reporting, statements, budgeting, cost accounting, variable costing, product cost analysis, and activity based costing. 

Instructor: Robin Soffer


Understanding Through Design
Strong emphasis on right brain creative thinking, while looking at how product developers engineer for usability and design for the senses to create memorable product experiences. Study will include: getting to the right idea, ethnography, consumer empathy, creative collaboration, brainstorming, industrial design, design language, brand, storytelling, and the culture of innovation within business.

Instructor: Greg Holderfield



Financial Issues for Product Development
Financial skills necessary for valuing (capital budgeting) and financing (capital structure) investments in product design and development. We will cover discounted cash flow and real options approaches to valuing investments. Capital structure sessions examine how the nature of an investment influences how it should be financed.

Instructor: Leo Brubaker


Project Management
Basics of project management and how to apply the techniques and key factors for success in technology intensive projects. Matching the project management techniques to the needs of the organization.

Instructor: Mark Werwath

Spring 1

Obtaining Meaning from Data
Learning how to solve some of the most common product development problems including visual ways to describe and optimize the performance of your product and processes, how to see differences between design choices and how to estimate the reliability of your product.

Instructor: Anthony Orzechowski


Negotiations/Conflict Resolution
Win-win negotiation, power in negotiation, planning and conduct of negotiation.  Minimizing and resolving conflicts, tactics and ethics in negotiation.  Objective standards in disputes.

Instructor: Thomas Gibbons


Decision Making Under Uncertainty
Probabilistic concepts, models and methods for analyzing decisions involving uncertainty are studied in a systematic, logical, and rigorous manner. Analytical thinking and problem solving skills are emphasized using conceptual, visual, mathematical and spreadsheet analyses.

Instructor: Sudhakar Deshmukh


Global Product Design and Supply Chain
The challenges and opportunities of global product development. Recent history, economic conditions and the techniques pursued by companies competing in the global economy. Leveraging the global supply and design chains across a variety of industries and contexts.

Instructor: Mark Werwath

Fall 2

Creativity & Innovation
The human process of creativity and innovation.  Tools and techniques for enhancing creativity: thinking out of the box, brain storming.  Case studies of creativity innovation and invention. 

Instructor: Mark Dziersk


Product Design and Development I
Understanding white space exploration  or POG’s  (product opportunity gaps) using socio economic technology (SET) factors.  Teaches the exploration for understanding product opportunities by exploring markets and ideating opportunities. 

Instructor: John Hartman


Software Product Design and Development
Project Management: requirements, work breakdown structure, time/cost estimation, risk management, development methodologies, scope creep. Peopleware: motivating and maintaining productive teams.

Instructor: Chris Riesbeck


Customer Insight Tools
Statistical methods used for defining requirements, setting and verifying product specifications, design of experiments, and controlling quality. Hypothesis testing, analysis of variance, linear regression, logistic regression, contingency tables.

Instructor: Bob Schieffer

Winter 2        

Intellectual Capital Strategy for Product Design and Development
Management of innovations and intellectual property.  Understanding patents, copyrights, secrets, trademarks.  Value translations, value transference.  Regulatory and international issues.  Using intellectual property as corporate strategy.

Instructor: James Conley


Essentials of Industrial Design
Principles of the visual aspect of design. Sketching, drawing. Cultural views of design, color theory, texture, shape, form. The impact of industrial design on successful products.

Instructor: Scot Herbst


Human Factors
Human factors in design. User centered design methods, h uman sensation, perception, cognition, implication for industrial design. Design of displays, controls, workspaces, and human-computer interactions. Design for differing abilities.

Instructor: Russell Branaghan


Lean Design
Optimizing design for manufacturing, recycling, serviceability, upgradeability, reliability, safety, life-cycle. Predicting products costs. Strategy for platforms, motivation, management implementation.

Instructor: Dan Brown

Spring 2          

The Management of Product Innovation
Product innovation strategy for creating pipelines of innovative products. Planning, organizing and creating a product innovation culture. Innovation roadmaps, resource deployment, competencies, partnerships and alliances for sustained innovation productivity.

Instructor: J. Keith Grime


Principles of Marketing
Understanding and integration of key marketing principles into the product development process.  Pricing, distribution channels and marketing communication/messaging. Identification and application of segmentation, targeting, positioning, packaging and branding techniques to launch a new product or to restage an existing product.

Instructor: Steve Rodgers and Sonia Marcianno


Leadership and Management
The challenges of leadership of product development teams in a corporate or entrepreneurial environment.  Approaches to leadership, developing leadership skills, mentoring leadership skills in others, ethical leadership.

Instructor: Candy Lee


Product Design and Development II
Culmination of integration project bringing together all aspects of product development in a single hands-on team project from ideation through product prototyping.

Instructor: Richard Lueptow

Check further details on University website

How to Apply

A complete Master of Product Design and Development Management program application consists of:

  • Completed online Application Form
  • Official transcripts from all previously attended colleges and universities sent directly from the school's Registrar's Offices.
  • Interview with the MPD² Program Director
  • Examples of professional experience and accomplishments (during the interview).  The purpose of the presentation is to make your background "come alive" through the use of a presentation and/or product.  Items that might be included are product descriptions, requests for funding, prototypes, samples, brochures, ads, spec sheets, patents, etc.

Check further details on University website

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