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University of Queensland (UQ) Course/Program Name
Application closes on
National :31 Jan
International :30 Sep

MBiotech Marketing

Catalog id : 5583
 Course Level
Masters / PG
 Type
Full Time

 Duration
2 Years
 Start month
February

 Tuition fee

International
36336 AUD
National
29920 AUD

Application fee

International 100 AUD
National 100 AUD
Department
Faculty of Business, Economics & Law
Scores accepted
IELTS (min)6.5
TOEFL-IBT (min)87
TOEFL-PBT (min)570

About this course

Marketing knowledge and skills are in high demand as the world transforms into a global marketplace for internationally traded goods, services, and ideas. Marketing is concerned with identifying consumer needs and wants and targeting organisational resources towards profitably satisfying these needs and wants.

Effective marketing requires knowledge of product and brand management, consumer behaviour and research, product and service development, and marketing strategy making. The marketing major provides students with the knowledge and skills required to be effective marketers and pursue careers as marketing professionals.

Employment opportunities:

Graduates enjoy positions as managers and consultants in marketing and advertising agencies, marketing departments of private businesses, the entertainment industry, market research organisations, not-for-profits and government agencies.

Check further details on University website

Eligibility Criteria

Academic Requirement:

 For Australian students:

  • Bachelor degree or equivalent in any discipline with a GPA of at least 4.5 on a 7 point scale; OR Graduate Certificate in Business from UQ or equivalent with a GPA of at least 4.5 on a 7 point scale.
  • Field of Study: For students who have previously undertaken studies in business or commerce, entry will only be considered for a field not already studied (with the exception of the Supply Chain Management field of study).

 For International students:

  • Bachelor degree or equivalent in any discipline with a GPA of at least 4.5 on a 7 point scale; OR Graduate Certificate in Business from UQ or equivalent with a GPA of at least 4.5 on a 7 point scale.
  • Field of Study: For students who have previously undertaken studies in business or commerce, entry will only be considered for a field not already studied (with the exception of the Supply Chain Management field of study).
  • IELTS overall 6.5; reading 6; writing 6; speaking 6; listening 6.Study Abroad and Incoming Exchange students are only required to meet the overall score (eg 6.5 IELTS or 87 TOEFL or 64 PTE( Pearson Test of English )).
  • TOEFL (Paper-based Test of English as a Foreign Language): 570 (5.0 in TWE (written), and 54 in reading & listening).

English language requirement:

  • IELTS overall 6.5; reading 6; writing 6; speaking 6; listening 6. 
  • Study Abroad and Incoming Exchange students are only required to meet the overall score (eg 6.5 IELTS or 87 TOEFL or 64 PTE( Pearson Test of English )).
  • TOEFL (Paper-based Test of English as a Foreign Language): 570 (5.0 in TWE (written), and 54 in reading & listening).

Check further details on University website

Course Modules

     Course Code Course Title

  • MKTG7501 Fundamentals of Marketing
  • MKTG7512 Strategic Marketing Management
  • MKTG7502 Strategic Branding
  • MKTG7503 Consumer & Buyer Behaviour
  • MKTG7504 Service Strategy
  • MKTG7505 Product Strategy & Development
  • MKTG7510 Market & Consumer Research

Check further details on University website

How to Apply

Applications must be lodged via the Online Application Form.

Additional application information:

  • National applicants:

          The following supporting documentation is required for all applications. Please ensure that you have included ALL required documentation when you submit your application.

    • Official transcripts of previous studies.
    • Evidence of residency status.
    • Permanent residents will be required to sit an IELTS test if their prior studies were taught in an institution where English was not the language of instruction.
  • International applicants:

          The following supporting documentation is required for all applications. Please ensure that you have included ALL required documentation when you submit your application.

    • Official transcripts of previous studies.
    • Evidence of residency status.

 

 

Check further details on University website

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