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Universidad Católica San Antonio, UCAM (Saint Anthony Catholic University) Course/Program Name
Application closes on
National :30 Jul
International :30 Jul
EU :30 Jul

MA Innovation and Tourism Marketing

 Course Level
Masters / PG
 Type
Full Time

 Duration
1 Year
 Start month
November

 Tuition fee

International
5900 EUR
National
5900 EUR

Application fee

International 0 EUR
National 0 EUR
Department
Faculty of Business and Legal Studies
Scores accepted
IELTS (min)6
TOEFL-IBT (min)79
TOEFL-PBT (min)550

About this course

The objective of this Master’s in Innovation and Tourism Marketing (ITM) is to empower every student with strong leadership skills in an international and multicultural context. Students will acquire knowledge and competencies about innovation, technology and marketing, hereby being able to apply their acquired skills in real-life situations.

Career Opportunities

At the end of the program graduates are qualified to:

  • Successfully develop their own business in the tourism sector.
  • Start / resume their career in the private sector holding positions of responsibility in departments of general management, innovation, human resources, marketing or communication.
  • Work as project or product managers, online managers in eCommerce, social media, revenue management etc. or as manager of innovation and tourism technology.
  • Develop their career in the public sector e.g. in the planning and management of smart destinations.
  • Advise public and private companies in the innovation, marketing and implementation of new technologies in the development of tourism projects.
  • Begin their professional career in the area of teaching and research.

Check further details on University website

Eligibility Criteria

The Master’s in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology, and marketing applied in tourism organizations.

Students entering this program must be a graduate of a tourism related study or have a degree at the university level in a different academic field. This program is appropriate for students who want to acquire or expand their knowledge with regards to the setup and operations management aimed at innovation and marketing processes in the tourism sector.

Check further details on University website

Course Modules

Module I

  • Innovation a reality in the tourism sector
  • The new global tourism environment

Module II

  • Innovation applied to Tourism Business Models
  • Innovation and Creativity applied to the Generation of Value
  • Innovation applied to Tourism Processes
  • Innovation applied to the Management of Tourism Businesses

Module III

  • Technologies applied to tourism
  • The public support to the development of technology in tourism

Module IV

  • Knowledge and Management of Customer and Markets
  • Innovation and Tourism Marketing Management

Module V

  • Internship
  • Theoretical and Practical Seminar

Module VI

  • Final Project

Check further details on University website

How to Apply

Online Application

  • Submit your personal data and attach the required documents:
  • Official documents of previous education: Degree and transcript of results
    Proof of Language Proficiency, e.g. Diploma of B2 English level or equivalent*
  • Passport copy
  • ID Photo

* UCAM can offer special preparatory language courses on campus. The International Admissions Office at UCAM will assess all the above documents.

Personal Interview

  • The interview takes place over Skype and lasts 20 to 40 minutes containing questions related to the documents relevant to the application as well as questions about personal motives, future aspirations, extracurricular activities and hobbies, leadership skills, creativity, social engagement and emotional intelligence.

Payment of Pre-Inscription Fee and Visa Application

  • In the event of a successful application, UCAM will issue a Conditional Offer Letter (COL) to following non-EU students for their visa application process. Please make sure to check the requirements on the Spanish Foreign Affairs Ministry’s website before proceeding with your visa application.
  • The Pre-inscription deposit is imperative to guarantee the placement offered to students, and for the enrollment procedures that follow after.
    A formal “Letter of Acceptance” will be issued once the placement has been confirmed with the payment made to UCAM and the documents legalized (where applicable).

Enrollment at UCAM

  • We will send you instructions on how to complete the online pre-inscription processes and then... That is it! You have completed the enrollment and can begin your preparations for the start of the course and your move to Murcia!

Check further details on University website

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