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Northwestern University Course/Program Name
Application closes on
National :01 Jan 
International :01 Jan 

Certificate Integrated Marketing Communications(Undergraduate)

 Course Level
Certificate / Diploma
Full Time

1 Year
 Start month

 Tuition fee

50424 USD
50424 USD

Application fee

International 75 USD
National 75 USD
School of Journalism, Media and Integrated Marketing Communications
Scores accepted
IELTS (min)7
TOEFL-IBT (min)90
SAT (avg)2170
ACT (avg)33

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About this course

The undergraduate IMC Certificate Program focuses on effective marketing communications strategies and tactics for an increasingly digital media environment and prepares students for entry‐level marketing communications positions.

Check further details on University website

Eligibility Criteria

Use Northwestern school code 1565 (SAT) or 1106 (ACT) to have your SAT Reasoning Test or ACT sent directly to us. Two SAT Subject Tests are recommended.

International applicants whose primary language is not English or whose secondary school curriculum has not been in English must submit exam results from either the Test of English as a Foreign Language (TOEFL) or the International English Language Testing System (IELTS). Use Northwestern school code 1565 to direct your TOEFL scores to us; if you are taking the IELTS, request that the scores be sent electronically to us. 

Northwestern does not accept scores from other English proficiency exams, including the TOEFL Institutional Testing Program (ITP).

Check further details on University website

Course Modules

The undergraduate Integrated Marketing Communications Certificate Program focuses on effective marketing communications strategies and tactics for an increasingly digital media environment. It prepares students for entry-level marketing communications positions in such fields as advertising, public relations, corporate communications, database marketing and social media marketing.

Students develop skills for understanding and analyzing consumers in traditional markets and in newly forming digital communities and social networks. They learn how to conduct research and analyze data on consumer behavior, media usage and marketing communications effects. Students also learn about message creation and delivery through a wide variety of media channels.

Students in all undergraduate schools at Northwestern are eligible to apply to the certificate program as described on the Medill website. Students may apply to the program after successful completion of three prerequisite courses.

To qualify for acceptance into the program, students must earn a minimum cum GPA of 2.7 in the three prerequisites.

Core Courses

  • (IMC 301-0) Consumer Insight
  • (IMC 302-0) Research for Marketing Communications
  • (IMC 303-0) Integrated Marketing Communications Strategy

Elective Courses

  • (IMC 304-0) Media and Message Delivery
  • (IMC 305-0) Message Strategy and Persuasive Communications
  • (IMC 306-0) Strategic Communications
  • (IMC 307-0) Digital, Social and Mobile Marketing
  • (IMC 308-0) Marketing Models
  • (IMC 309-0) Entertainment Marketing
  • (IMC 310-0) IMC Law, Policy and Ethics
  • (IMC 320-0) IMC Capstone Project
  • (IMC 390) The Art of Persuasive Video Storytelling

Check further details on University website

How to Apply

The following must be submitted: Common Application (additional "Why Northwestern" written response encouraged) or Coalition Application, secondary school report (includes high school transcript and counselor recommendation letter), teacher recommendation, required standardized test scores and a nonrefundable application fee of $75.

Check further details on University website

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