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University of Queensland (UQ) Course/Program Name
Application closes on
National :30 Sep 
International :30 Nov 

BBusMan Marketing-Single Major (Part-Time)

 Course Level
Bachelors / UG
 Type
Part Time

 Duration
6 Years
 Start month
March

 Tuition fee

International
36336 AUD
National
10596 AUD

Application fee

International 100 AUD
National 100 AUD
Department
Faculty of Business, Economics & Law
Scores accepted
IELTS (min)6.5
TOEFL-IBT (min)87

About this course

The Bachelor of Business Management provides a comprehensive basis for a career in business while being flexible enough to let students pursue areas that particularly interest them. It is designed to equip students with the skills and self-confidence to effectively manage and adapt to a wide range of competitive and constantly changing business environments.

The compulsory courses allow students to develop core business skills. Students can then build on these by selecting one or two specialist areas including advertising, business economics, business information systems, human resources, international business, marketing, real estate and development, and sustainability. UQ Business School's lecturers and tutors are industry leaders and our vast network of industry contacts means they can develop practical experience at some of the world's leading companies.

 

The endeavour of marketing is to direct an organisation's activities towards the needs of its external customers by encouraging exchanges of products, services or ideas so that both customers and organisational goals are satisfied. Students will develop an understanding of the key concepts underlying marketing practices, while acquiring the skills necessary to embark on professional marketing careers.

Graduates work in marketing positions in medium to large sized businesses; sales and retailing; marketing consultancies; and market research.

Employment opportunities:

Graduates may work in the following areas:

  • business consultancy
  • small business start-up and development
  • organisational development in large organisations
  • general management positions.

 

 

Check further details on University website

Eligibility Criteria

English language requirement:

  • At least 6.5 overall and a minimum of 6.0 in each sub-band of the International English Language Testing System (IELTS) or equivalent test.
  • Study Abroad and Incoming Exchange students are only required to meet the overall score (eg 6.5 IELTS or 87 TOEFL or 64 PTE( Pearson Test of English )).

Academic Requirement:

  •  For Australian students:

           1)OP/Entry Rank 2016:9/81
           2)Queensland Year 12 (or equivalent) English, Mathematics A or any combination of Mathematics A, B or C.

  •  For International students:

          1) Equivalent qualifications of Queensland Year 12 (or equivalent) English, Mathematics A or any combination of Mathematics A, B or C.

          2)At least 6.5 overall and a minimum of 6.0 in each sub-band of the International English Language Testing System (IELTS) or equivalent test.

               Study Abroad and Incoming Exchange students are only required to meet the overall score (eg 6.5 IELTS or 87 TOEFL or 64 PTE( Pearson Test of English )).

Check further details on University website

Course Modules

     Course Code         Course Title

  • MKTG2501 Consumer Behaviour
  • MKTG3501 Marketing Strategy
  • MKTG2505 Product and Service Management
  • MKTG2508 Brand Management and Strategy
  • MKTG2511 Marketing Analysis
  • MKTG3503 Sales and Account Management
  • MKTG3504 Applied Market Research
  • MKTG3509 Contemporary Issues in Marketing

Check further details on University website

How to Apply

Applications must be lodged via the Online Application Form.Domestic applications for admission to all undergraduate programs are made online hrough the Queensland Tertiary Admissions Centre (QTAC).If you are not a current Year 12 applicant, you will be asked to include details of any previous studies and any subsequent tertiary study (e.g. university or TAFE studies). If you believe your work experience is relevant to your application, please provide supporting documentation.

Additional application information:

Domestic students commencing this program with prior tertiary education may be eligible for advanced standing/credit transfer. Applications for credit need to be submitted as soon as possible after receiving an offer in the program.

International students commencing this program with prior tertiary education may be eligible for advanced standing/credit transfer.Domestic students may be eligible to study courses overseas as part of an approved exchange program.

 

 

Check further details on University website

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