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University of Queensland (UQ) Course/Program Name
Application closes on
National :30 Sep
International :30 Nov

BBusMan Advertising-Single Major

 Course Level
Bachelors / UG
 Type
Full Time

 Duration
3 Years
 Start month
March

 Tuition fee

International
36336 AUD
National
10596 AUD

Application fee

International 100 AUD
National 100 AUD
Department
Faculty of Business, Economics & Law
Scores accepted
IELTS (min)6.5
TOEFL-IBT (min)87

About this course

The Bachelor of Business Management provides a comprehensive basis for a career in business while being flexible enough to let students pursue areas that particularly interest them. It is designed to equip students with the skills and self-confidence to effectively manage and adapt to a wide range of competitive and constantly changing business environments.

The compulsory courses allow students to develop core business skills. Students can then build on these by selecting one or two specialist areas including advertising, business economics, business information systems, human resources, international business, marketing, real estate and development, and sustainability. UQ Business School's lecturers and tutors are industry leaders and our vast network of industry contacts means they can develop practical experience at some of the world's leading companies.

Advertising and media companies are important entities within the business and marketing fields and provide business and employment opportunities for marketing, advertising and media professionals. The advertising major is intended to provide students with an introduction to the academic foundations of the advertising and media fields, and to develop the business, analytical and creative skills necessary to the pursuit of careers within this industry. Study of the academic foundations of advertising provides insight into the fundamentals of consumer behaviour, knowledge of which is essential for effective advertising management. Skills and experience in the creative design and development of advertising campaigns is essential to effective creative execution. Knowledge of media planning and buying is crucial, because it forms an important part of implementing advertising strategies. The advertising major is intended to provide graduates with knowledge of each of these aspects of the field and to produce graduates with a readiness to pursue careers in this industry.

Professional memberships:

Graduates may be eligible for membership with the following professional bodies:

  • Australian Computer Society
  • Australian Human Resources Institute
  • Australian Marketing Institute
  • Australian Property Institute
  • Economic Society of Australia
  • Royal Institution of Chartered Surveyors

Check further details on University website

Eligibility Criteria

English language requirement:

  • At least 6.5 overall and a minimum of 6.0 in each sub-band of the International English Language Testing System (IELTS) or equivalent test.
  • Study Abroad and Incoming Exchange students are only required to meet the overall score (eg 6.5 IELTS or 87 TOEFL or 64 PTE( Pearson Test of English )).

Academic Requirement:

  •  For Australian students:

           1)OP/Entry Rank 2016:9/81
           2)Queensland Year 12 (or equivalent) English, Mathematics A or any combination of Mathematics A, B or C.

  •  For International students:

          1) Equivalent qualifications of Queensland Year 12 (or equivalent) English, Mathematics A or any combination of Mathematics A, B or C.

          2)At least 6.5 overall and a minimum of 6.0 in each sub-band of the International English Language Testing System (IELTS) or equivalent test.

               Study Abroad and Incoming Exchange students are only required to meet the overall score (eg 6.5 IELTS or 87 TOEFL or 64 PTE( Pearson Test of English )).

Check further details on University website

Course Modules

     Course Code         Course Title

  • ADVT2509 Foundations of Advertising
  • ADVT3505 Advertising Strategy
  • ADVT2506 Online Advertising
  • ADVT2510 Advertising Media
  • ADVT2511 Advertising & Consumer Culture
  • ADVT3506 Advertising Research
  • ADVT3507 Creative Advertising and Production
  • ADVT3508 Contemporary Issues in Advertising

 

 

Check further details on University website

How to Apply

Applications must be lodged via the Online Application Form.Domestic applications for admission to all undergraduate programs are made online hrough the Queensland Tertiary Admissions Centre (QTAC).If you are not a current Year 12 applicant, you will be asked to include details of any previous studies and any subsequent tertiary study (e.g. university or TAFE studies). If you believe your work experience is relevant to your application, please provide supporting documentation.

Additional application information:

Domestic students commencing this program with prior tertiary education may be eligible for advanced standing/credit transfer. Applications for credit need to be submitted as soon as possible after receiving an offer in the program.

International students commencing this program with prior tertiary education may be eligible for advanced standing/credit transfer.Domestic students may be eligible to study courses overseas as part of an approved exchange program.

 

 

Check further details on University website

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